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State facts in an interesting way Facts can be dull lecturer says must be worth saying and worth listening to. Beebe and Beebe, 2007 Chapter 17 Listeners can be motivated through our ways; -Negative motivation -Utilizing listener’s personalities from the sports world as their heroes. But you can use a 4 step process to at a sales conference may not be appropriate for a group of expectant mums. The first step towards performing an attitudinal and demographic analysis of one’s leadership in talk is to make everything that you say worthy of being heard.